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Fri, 06/07/2007 - 3:24pm — Techplus Distribution
Exinda Networks Optimises Australian Channel with TechPlus Distribution Appointment
July 6, 2007 ? Melbourne ? Exinda Networks, a leading provider of Unified Performance Management (UPM) solutions worldwide, today announced the appointment of TechPlus Distribution as its sole distributor in Australia.
The partnership has been signed as Exinda further refines its Asia Pacific channel strategy to meet corporate demand amid continuing market momentum for its broad range of solutions that integrate Wide Area Network (WAN) optimisation, application acceleration, applicaton visibility and application response measurement.
Melbourne-headquartered TechPlus was originally appointed an Exinda authorised distributor in 2003. As part of this new agreement, TechPlus will recruit, assist with training and support a growing network of Exinda authorised and premier partners in the region.
“As a leading channel provider of IT infrastructure solutions in the Australian market, TechPlus is a natural partner for Exinda, said Jim Christie, vice president of worldwide sales, Exinda Networks. “The organisation is focused and proactive, two qualities we look for when recruiting partners.”
“At the same time, working closely with our channel partners is crucial to ensuring customer satisfaction over the long-term in meeting the growing demand for our solutions, including the full range of Exinda’s UPM compatible WAN appliances which combine WAN traffic optimisation, WAN application and TCP acceleration technologies onto a single, cost effective platform,” added Christie.
Exinda Networks' products are designed to create affordable, predictable and consistent application performance over IP networks of any size. According to IDC's Worldwide WAN Delivery Forecast and Analysis report, worldwide revenue for WAN delivery revenue will reach US$750 million with a compounded annual growth rate of 9.3 percent in 2007. Key business drivers for the adoption of WAN optimisation and application acceleration technology include the deployment of VOIP networks, data centre and server consolidation projects and migration to MPLS networks.
“We are very excited to be working as Exinda’s sole distributor in Australia,” said Paul Kern, managing director of TechPlus. “Exinda’s broad feature set, highly competitive pricing and local presence make the Exinda products the most competitive in our marketplace. While we had a relationship with a supplier of a competitive product in this space, we are discontinuing that relationship in order to focus all of our attention on the best product in the marketplace.”
Earlier this year, Exinda announced the completion of US$6 million in equity funding from OpenView Venture Partners, in order to spearhead both global and regional sales and marketing efforts.
“By focusing on supporting Exinda solutions, TechPlus will be able to provide its extensive network of resellers with the ability to increase revenue by taking advantage of the growing demand for WAN optimisation solutions among businesses and government departments. TechPlus’ service level strength, proactivity and product portfolio are a winning strategy for resellers and our mutual clients,” said Christie.
About Exinda Networks
Exinda Networks is a global supplier of Unified Performance Management that integrates WAN optimisation, application acceleration, application visibility and application response time measurements for enterprise, government and service provider clients. Founded in 2002, Exinda's mission is to ensure optimal and consistent application performance over the WAN and reduce network operating costs. Exinda has more than 1,000 customers in more than 35 countries around the world. Exinda's 4700 appliance received ZDnet's Technology & Business magazine's 2005 Editor's Choice Award for ease of use and excellence in traffic monitoring and reporting. Exinda's award winning technology is available by contacting leading resellers or Exinda directly.
Exinda's research and development offices are located in Melbourne, Australia. Exinda's U.S. headquarters is located in Boston, Massachusetts. Additional corporate offices are located in Frankfurt, London and Kuala Lumpur. For more information, visit www.exinda.com
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