Bluechip Infotech, established in 1995, focuses on delivering the latest IT products to a wide channel base while maintaining a dedicated commitment to first class service.

With Australian state offices in Sydney, Melbourne, Brisbane and Perth, we are able to back our commitment to service through localised support bases.

The key to Bluechip Infotech’s success lies in our strong Vendor relationships, many of which involve joint equity interest, ensuring a high level of commitment, cooperation and market relations. This we guarantee full comprehensive understanding of products and target markets, allowing us to provide cost effective solutions to our partners.

Bluechip Infotech has a long and successful history dealing with both the wholesale and retail markets, especially with the support of its many vendors in the component and peripheral business. We are a continually evolving company that continues to work hard in its traditional distribution market to consolidate and improve its position, but one that is looking to develop new market and partnerships with Vendors and customers, locally and overseas, to help growth and diversification.

Core Competency
The distribution of an extensive range of computer components and peripherals, notebooks and PCs.

Mission Statement
To build a strong National Distribution and a one stop IT and AV components and peripherals Company, committed to customer satisfaction and the supply of quality branded products and services.

Our Aim

• To exceed customer expectation of us as a truly national distributor of strategic products.
• To build long term customer and supplier business relationships.
• To provide value for money products, customer service and support.
• To make it easier for resellers to do business with us.

Market Differentiator
Our objective is to offer our reseller all the tools necessary to enhance and develop their business via the online facilities we have carefully developed over the years, with key emphasis on information flow. Our e-commerce site www.bluechipit.com.au is a vehicle to:

• Advertise, position and promote the products that we distribute
• Link to our vendors’ websites
• Allow access to full image and product details library
• Supply online details of:
  • Order status
  • Invoice history
  • Tracking deliveries and Account history
• Provide electronic applications and RMAs
• Ensure 24 hour online ordering via Secured Link
• Email notifications of purchase orders
• Provide a downloaded customised price list in Excel or XML formats
• Provide an XML data link to all our products for automated product list
• Offer an ongoing incentive program

Our Commitment
Our commitment to the IT Channel and its partners ensures you receive quality products at competitive pricing from leading manufacturers.

Key Vendor Partners
Bluechip Infotech’s key partners include Acer, Aopen, Apacer, BenQ, D-Link, LG, Pioneer, Zyxel and many more

 Achievements

• 2005/06 – LG Notebook distributor of the year
• 2005/06 – LG LCD distributor of the year
• 2006 – Acer Distributor of the year
• 2005 – Acer Distributor of the year
• 2004 – Acer Distributor of the year
• 2004 – Apacer best partner award
• 2003 – Apacer best partner award
• 2002 – Apacer best partner award

Staff
Bluechip Infotech currently has 85+ qualified staff members working nationally.

Bluechip Infotech Website
The Bluechip Infotech website www.bluechipit.com.au is a valuable sales and informational tool designed to offer our resellers a functional online service that is both fast and easy to navigate.

Our website is updated regularly to ensure our information is current. Additionally, new and exciting features are continually being developed to enhance the site.

Our objective is to offer our reseller all the tools necessary to enhance and develop their business as well as provide a vehicle to:

• Advertise, position and promote the products that we distribute
• Directly link to our vendors’ sites
• Provide online details of: order status, invoice history, tracking deliveries and account history.
• Provide electronic application for RMAs
• Ensure 24-hour online ordering via secure link
• Emailed notifications of the purchase orders
• Provide a downloadable customised price list
• Give rewards for loyalty

Bluechip Infotech Office Locations
To support our customers and their needs better Bluechip has offices with warehouses set up nationally. All warehouses hold stock ensuring efficient delivery of all orders.

	Sydney Office 97 Derby Street, Silverwater NSW 2128 Tel: +61 2 8745 8400 Fax: +61 2 8745 8499
	Melbourne Office 4 Nicole Close Bayswater VIC 3153 Tel: +61 3 8720 9800 Fax +61 3 8720 9899
	Brisbane Office Unit 2, 26 Bailey Street West End, QLD 4101 Tel: +61 7 3017 1000 Fax: +61 7 3017 1099
	Perth Office Unit 4, 19 Collingwood St Osborne Park WA 6017 Tel: +61 8 9492 8500 Fax: +61 8 9492 8599