Uniquely differentiate your business in a commoditised market:

ChannelPoint is an open community and platform that allows individual businesses to clearly and distinctly communicate their unique business value to the market via all media channels at an affordable investment level.

“What was once the domain of multinational companies and their multimillion dollar marketing budgets, is now available to all business of any size or nature”  George Kaponay, ChannelPoint

For roughly the same investment it would take to consult a PR company to prepare two or three press releases, ChannelPoint offers its members 12 months worth of:

Streaming video platforms (Vidcasts): as a tool to promote and differentiate your business, as well as make your offerings accessible to the market. This could be utilised to; deliver video interviews (of clients or successful implementations), promote success stories, raise awareness of upcoming events, deliver technical or sales training, promote weekly specials or simple points of interest of your business that can facilitate greater interaction and development between you and your clients.

Streaming Audio Platforms (Podcasts): as a tool to broadcast your offerings and or notify your clients of any valuable information that you need to communicate with them on a regular basis that. This could be utilised to; deliver weekly business newsletters, client testimonials, upcoming events, to deliver programming, broadcast interviews, deliver success stories, notify clients of service outages all of which provides a near real time platform of broadcasted service provision to your clients. The real benefit is convenience; clients can access information instantly when they need it.

Developing Communities in the Participation Age (Blogs): Blogs are a rich way of sharing information, inviting participation and developing business opportunities in the participation age. During the information age, messages were communicated often in a unidirectional manner. There was rarely ever an opportunity to share information and invite feedback without having to spend thousands or hundreds of thousands of dollars to achieve competitive advantage. ChannelPoint provides all members with the unlimited ability to post Blogs and share, communicate and manage information to develop opportunities relevant to the growth and sustainability of their business. Blogs can be created on every topic, or can be organised by relevant business streams. In this manner, they can be used as a critical marketing and business development tool as they invite feedback from all parts of your business. Blogs are a rich business development and communication tool that can give your business a significant competitive advantage. 

Wiki’s; Aggregate, Share & become a focal point for your information: The Wiki platform on ChannelPoint invites your users, clients, partners and participants to build, develop and maintain the information that is directly relevant to them in helping them to solve their problems and develop their businesses. This powerful tool ensure that there is a constant relevant business reasons why your clients will visit you regularly at ChannelPoint. It is also a rich source of information that you and your participants will build together that will add competitive advantage to your business and differentiate you from your competitor.

Broadcast press releases promoting your business & its achievements: ChannelPoint membership will allow you to submit press releases to reach hundreds of media outlets locally and globally if required. Releases will draw thousands of references to your website and business when searched on major search engines. This tool allows you to utilise traditional wide band media outlets to draw attention to you business and its achievements.

As a living, breathing development and planning tool for you business: ChannelPoint and the information that your users, clients, partners and participants are utilising, will provide a near real time source of valuable business information about everything that is relevant about your business and its services. Most importantly this could be utilised as real evidence of where investment can be made and as a reliable gauge to mitigate business investment risk. As opposed to simply viewing static data, ChannelPoint provides an ongoing and living feedback tool that utilises and calls to action your business communities (Users, Clients, Partners and Participants) where information is easily and readily exchanged. Critically this can galvanize groups and reverse the commoditisation of your business as it gathers groups to your spheres of influence. 

The exclusive opportunity to become part of a select & focused group:

Resellers and Dealers that subscribe to the ChannelPoint service will be singled out as part of an exclusive and potentially elite working group that will have specific focus and investment in their business from their Distributors. Distributors will be seeking to develop the businesses of active participants that contribute regularly to the community through the ChannelPoint platform.

This investment will take the form of exclusive (only to ChannelPoint Members):

• Workshops
• Business Development Programs
• Mentoring programs
• Marketing events
• Buying Groups

An elite few will be invited to join an accelerators program that will focus personal investment and attention to developing further that reseller’s business, markets and opportunities.