After more than three months of intensive efforts, Interaktiv1 and the members of its software focus group have today delivered the results of their collaboration, in a report entitled "Maximising revenues in the Australian Software Channel". The group  was made up of key members of Tier 1 & 2 U.S. and Australian Vendors, Distributors, Resellers and their clients. The members included Directors, Employees, Contractors and Clients of these organisations. The report focuses primarily on how sales organisations can maximise their sales and profitability by utilising organisational efficiencies through collaboration, developing economies of scale and leveraging the latest technologies and techniques in channels development and management. The report focused on the primary streams of Strategic Enterprise and Volume Software Sales.

Director of Interaktiv1 George Kaponay commented that  "In order to develop the productivity outcomes that organisations are seeking from their sales and sales channels, the approach had to be focused on presenting solutions to the primary issues that our clients are facing, as opposed to the traditional 'push' product centric approach .  In our endevours we found that our clients are experience significant challenges to their business in managing the Data Lifecycle, the Application Lifecycle and the actual User Experience. The most significant impact has been in managing the explosion of data that internal and external users are now generating and the strain that this has been placing on legacy based applications to keep pace in delivering commercial outcomes. Most of the businesses we sell to were experiencing significant influx of data from their existing client base. Managing this data and indeed the security and privacy aspects of the users experience to ensure that the user was not impeded, nor allowed access to secure information was fast becoming a major issue with most of the organisations that we dealt with. In terms of maximising sales and channel's productivity, this report delivers outcomes that buy mindshare with the people that we as organisations are selling to. It also significantly explored Web 2.0 enabled lead generation activities and collaborative sales efforts that deliver economies of scale and differentiation in a commoditised market place. Overall the group was very pleased with the outcome." Kaponay stated.

The report will soon be available at a cost of $795 AUD through ChannelPoint, the proceeds of which would be donated to ChannelPoint to further develop Web 2.0 enable lead generation activity that all of its users could utilise.  For  further information on  purchasing  a copy  of the report contact  admin@channelpoint.com.au